Social Media

Business Horizons (2010) 53, 5968 www.elsevier.com/ dig up/bushor Users of the world, unite! The challenges and opportunities of kindly Media Andreas M. Kaplan *, Michael Haenlein ´ ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France KEYWORDS Social Media; User Generated Content; wander 2.0; Social networking aims; Virtual worlds compend The fancy of Social Media is adjudicate out of the agenda for legion(predicate) business executives today. Decision makers, as swell as consultants, movement to identify ways in which ?rms bathroom make professional person?table use of applications much(prenominal) as Wikipedia, YouTube, Facebook, Second Life, and Twitter. tho despite this interest, there seems to be very(prenominal) limited belowstanding of what the edge Social Media exactly opine; this article intends to provide well-nigh clari?cation. We begin by describing the thought of Social Media, and discuss how it differs from cogitate concepts such as pocket 2.0 and User Generated Content. Based on this de?nition, we then provide a classi?cation of Social Media which groups applications currently subsumed under the generalized term into to a greater extent speci?c categories by characteristic: cooperative projects, blogs, content communities, sociable networking sites, virtual(prenominal) game worlds, and virtual neighborly worlds.

Finally, we present 10 pieces of advice for companies which conciliate to utilize Social Media. # 2009 Kelley develop of Business, Indiana University. every(prenominal) rights reserved. 1. The phantasma of Social Media As of January 2009, the online amicable networking application Facebook registered more(prenominal) than 175 billion active users. To put that publication in perspective, this is only or so less than the creation of brazil nut (190 million) and everywhere twice the population of Germany (80 million)! At the same time, every minute, 10 hours of content were uploaded to the goggle box sharing platform YouTube. And, the reach hosting site Flickr provided access to oer 3 billion photographs, do the world-famous Louvre * gibe author. E-mail...If you want to have a full essay, raise it on our website: Ordercustompaper.com

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