Literature Review Of International Business in U.S.

Finding a terra firma to manoeuver business in can be a very calorie-free task depending on the companys top management. The way a company normally discovers where to conduct research is through leads on authorisation operations from proscribedside sources. The selection of which leads to investigate becomes the difficult task. After go through the leads and finding the right ones to investigate management essential joint an man-wide marketplaceing plan. This further helps management in locating potentiality drop markets for their products.The first look is to use substitute research to find out what the sales potential is in a given market. Asking the questions of need, demand, and sanction gives one a starting point for research. If we were a company that change pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should as k of potential markets.After gathering the schooling from the due southary research, the motion-picture show of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas book, Penetrating the multinational Market, addresses the issue of locating potential markets in greater detail.After finding a lead that contains moneymaking markets it is necessary to analyze the risk as a whole. The decisions of companies must be based on the facts of reliable sources on all investments. To gather the information needed for investment projects, management must organize a sufficient feasibility group. The members of this team should be comprised of employees of the company this is so that the fill inledge provide stay within the company.If the resources are not available for an employee conducted involve accordingly ou tside consultants may be used, it may also be dear to use a combination of the two. The first step in conducting a study is to design it by using project objectives as the base. During the second step the team must be staffed with people that have the mogul to solve problems in any situation. In the third step the team should be properly placed and instructed. In the fourth and final step the product of the feasibility study should be properly communicated to the decision-making management.The design of a feasibility study first assumes that a company possesses the skills and resources necessary to be competitive in the market under analysis. Management must know the limits of its operations afield. The operating margin for the expense of establishing and starting operations abroad should be easily recoverable within a reasonable conviction period. The design should also include the managements goals, which come down from the investors of the company.The goals of management shou ld be to acquire specific knowledge of the partner, in a joint venture situation, as substantially as the financial aspects, and the business-environment. The currency of the host country along with the political situation, and the economy are finer points of detail that the study must cover when analyzing the business-environment.In a less formal smack the design of the study should cover relevant material so that when covering the final report decision-makers will know with what they are becoming involved. Staffing a feasibility study is of major importance. Not only must the members be competent in communion and understanding, but the management selecting the team must be confident in the abilities of each individual. Communication in international affairs plays a great role for the fact that different languages verbalize and unspoken are involved. The communication through a translator let alone person-to person communication can be vastly misconstrued. The individuals comm unication skills should be top-notch in order to be selected for the team. The members of the team should also be aware of the cultural factors that play a role in communication. ii books The Way to Wealth by Ben Franklin and Microserfs by David Coupland, support economic determine of their specific time periods. Franklins book is written in 1733, when gardening was the way of life. Couplands book is a present day verbal description of technology and how Microsoft has had such an impact on our lives. Both books, each delimitate different eras, come together to portray the epitome of economic set. The writers motion picture of work, from their respected eras, show how these American economic determine has not changed. poor Richard Saunders advice symbolizes what American workers economic values should be. Poor Richard is a pillow slip Franklin uses to push his economic values, and he believes that firm economic values will create wealth. He explains get what you can, and what you get hold Tis the match that will turn all your lead into gold. Having good economic values can give you the gold touch. Good time management and reasoning(a) management of ones money are the keys to success.Hence Franklins famous sayings a penny saved is a penny realise and early to bed, and early to rise, makes a man healthy, wealthy, and wise. The sayings of Richard Saunders are for the ages, as well as the agricultural life as he knew it. Douglas Couplands character analysis of emailprotected serves as the icon of a modern day American technological worker. emailprotected is an employee of Bill Gates corporation Microsoft which employs more than 32,000 people in 60 countries.Indeed, despite international commercial success, economic values of American lives have not changed over the past several hundred years. From the adages of Ben Franklin, to the sorcerer of Bill Gates, Americans are economically the same. In the book Microserfs, the highlight of the bilgewater was wh en an employee got emailed by Bill himself. Gates has been described as spending a significant person of his time to. . . staying in contact with Microsoft employees around the world though email. ReferencesAshamalla, Maali H. International Human Resource Management Practices The Challenge Of Expatriation. competitiveness Review. 1998. pp. 54-65.Barton, Ron & Bishko, Michael. Global Mobility Strategy. HR Focus. 1998. pp. S7-S8.Coupland, Douglas. Microserfs. Lunsford. pp. 595-606.Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C., Marketing Concepts and Strategies. Marketing in International Markets. Houghton Mifflin. 1997. pp. 65-68, 171-177, 90-94, 103-105.Dutton, Gail. create a Global Brain. Management Review. 1999. pp. 34-38.Engel, James F., Roger Blackwell, and Bowel Miniard. Consumer Behavior. Harcourt. 1982. pp. 162-168.Ewing, John S. and Meissner, Frank. International Business Management Readings and Cases. California Wadsworth. 1964. pp. 4, 146-152, 313-320.Fayerweather, John. International Business Management A Conceptual Framework. New York McGraw-Hill. 1969. pp. 51-64.Franklin, Benjamin. The Way to Wealth. Lusford. 1999. p. 545.Haner, F.T. Multinational Management. Ohio Merrill. 1973. pp. 43-58.