'TV shows'

'1. agree to John Fiske, boob tube is dominated by gendered programming. Gendered programing allows the manufacture to design circumstantial moneymaking(prenominal)s for hands and wo manpower. Targeting a specific listening allows the industry to cook advertise custodyts that will occupy the audition its targeting. For simulation, Steve Craig suggests that Commercials portraying expectant wo manpower with children were nearly foursome times more than likely to out during daytime whip operas than during pass sports (189). The solid ground for advertisers doing so is because just about that time some(prenominal) men build already at rest(p) to work and too many women ar stay at home moms. another(prenominal) reason wherefore they make gendered commercial-grades accord to Craig, because they are designed to give fun to the target audience (189). Which explains why commercials targeted towards men usually admit on the weekend for example, how beer commercia l usually air during football games.\n\n2. Male chumminess has become such(prenominal) a super C importance in advertising aimed towards men because it exemplifies the evasion and fantasies men enjoy. The Acura advertisement aimed towards men shows us how a lot of men use their cars as a clear of escape from reality. The Acura commercial also reinforces masculine fantasies by demo a adult fe young-begetting(prenominal) in the beach, however, she is zippo but an design of appetency. Also, the Acura ad ran during a weekend sports telecast, which reinforces male camaraderie because it shows the escapism men expression when they watched the television.\n\n3. Two habits that women diarrhoea in the twain types of commercials shown by Craig interpret their desire for a better compute and their desire to be a vexly figure. The weight watchers commercial gives us an example of the first role that is shown by Craig. The commercial uses womens desire to attain and nourish a tangible attractiveness. The commercial implies that women scorn self-deprivation and how they also loathe their overweight body. be a mother figure that... '