'Eastman Kodak, cognize for its cropion of pic and cameras, is composed of four some major care sectores which atomic number 18 Photography, commercial message Imaging, Components, and easyness. agree to commerce fit reveal, Commercial Imaging offers shop work and goods to aboriginal(a)(a) companies. The Photography and Health businesses both allow digital and tralatitious services and products to their consumers. This semen also states that Components, which is a nonher(prenominal) business of the Eastman Kodak caller- bulge, distributes displays, sensors, and other apparatus to its equipment manufacturers. sepa ordainly of these businesses has particular responsibilities which helps the alliance to function. Eastman Kodak manufactures cameras, engross up, information systems, and roentgenogram and medical visualize engine room. This lodge offers legion(predicate) products and services to its clients.\n\n George Eastman founded Eastman Kodak in an effort to dumbfound cameras and take away. follow Profiles for Students re latterlys the memorial of this connection to its readers. In 1888, Eastman Kodak Company, consequently cognise as the Eastman dry Plate and fool Company, make the first off commercial camera. From in that location on, the union introduced conglomerate new products and technologies such(prenominal) as yellow journalism remove, 16 mm motion scenery film, and a Kodascope projector to nurture make film available to the public. In 1932, George Eastman committed self-annihilation and wrote that he had made all the contributions he possibly could. subsequently his death, the companion go along to thrive and take a crap new products as report in Company Profiles for Students. In 1951, Kodak invented a brownie hand-held motion-picture envision camera. In 1963, Kodak introduced the Instamatic camera which eliminated the hassle of shipment film in the dark because it utilise a film cartridge sort of of a roll. In the 1970s, Kodak continued to get down success with the Instamatic camera. The company also substantial the Ektaprint Copier-Duplicator to produce copies quickly and efficiently. Kodak introduced the Photo CD in the early 1990s which has the readiness to store films. In 1997, Kodak launched several digital cameras to the public. Company Profiles for Students reports the muniment of the Eastman Kodak Company which has been a pioneer in its industry. \n\nEastman Kodak faces fierce argument from a change of film companies. vary earn states that Eastman Kodak is the worldly c erstwhilern traceer in film gross gross sales and that there argon 150 trillion cameras in the US alone that use Kodak film. Eastman Kodaks capital competitor is fuji cherry Photo guide Co., Ltd. As account by Reuters, fuji cherry Photo has waged price wars with Eastman Kodak. These price wars engage damaged Eastman Kodaks profits. In 1997, fuji cherrys products follow a s a great deal as 30% less than that of Eastman Kodaks products. CBS food market heart reports that Kodak currently commands 66% of the shares in the U.S. market. This ancestor also states that in underdeveloped countries such as India and China, tralatitiousistic word picturegraphy continues to capture at a steady rate therefrom turnout Kodaks market. More everywhere, Company Profiles for Students states that Kodak is under insistency to produce digital imaging technology and products and asserts that the futurity of the company provide be digital. In digital Imaging Technologies, Eastman Kodak faces argument from Sony and Canon, which are Nipponese film companies. As currently inform by CBS Market Watch, Sony testament give out a emergence competitor of Kodak as Kodaks business shifts to digital cameras. kind Fool reports that one-half of Eastman Kodaks sales are from markets outside(a) the U.S. Eastman Kodak has worldwide markets end-to-end the world in such countries was Brazil, Mexico, Australia, France, and Germany. \n\nEastman Kodak Company has go through some difficulties as well as successes over the past quintuple years. The price wars Eastman Kodak was engaged in with fuji cherry Photo picture Co., Ltd. in the late 1990s signifi behindtly affected its sales. harmonise to Company Profiles for Students, Kodaks sales were $14.5 billion, a decrease of 9% in 1996. in the midst of April 1995 and April 1998, Eastman Kodaks parenthood fluctuated from a juicy of $95 to a low of $55. This computer address also states that in 1998, to combat its losses, Kodak decreased its spending on development and research by roughly $125 million. In addition, to promote their products and accession their sales, Kodak launched the cover Moments. Share Life. causal agency. According to Business Wire, this campaign was the some successful publicizing campaign hold water year in the U.S. Jude Rake, a brain Operating officer for Kodak, opines this advertising campaign helped, continually settle the Kodak brand and put across powerful, emotional messages more or less the benefits of Kodak products and services agree to Business Wire. \n\nEastman Kodak hopes to become the leading digital imaging company in the world. motley Fool reports that by 2005, Eastman Kodak hopes for digital products and services to account for 27% of the earnings and 45% of the revenues for the whole corporation. Kodak wants to lead the way as the world changes to digital cameras. CEO David object declares, We will condition on and fortify key Kodak advantages that no competitor, traditional or digital, can haul as multi-colored Fool reports. Kodak takes vanity in having the largest customer base and best(p) infrastructure. In the future, Eastman Kodak hopes traditional and digital business will regress $7 to $10 billion in silver flow. The company uses the free cash flow to salvation shares, re rank in the company, and re quital dividends. Business Wire recently inform from a go off that 2 out of 3 overlord photo labs in the U.S. hope to represent digital workflow. digital workflow includes the assorted software and hardware to process digital images such as film scanners and printers. Eastman Kodak wants to manage in the digital market. In addition, as currently reported by Reuters, Eastman Kodak has launched a new product called Kodak Perfect lead Processing. This product, which was launched in the midwestern U.S., allows each photograph to be scanned. By scanning the photograph, the consumer can take out the shadows, enrich detail, and make better the quality of the photo overall. Reuters reports that Kodak Perfect shadow Processing will be offered throughout the rest of the U.S. in 2003. Kodak has been making developments in digital technologies to add its profits and success. \n\nEastman Kodak has experienced a downtrend which whitethorn give future investors uncertainty nearly inves ting in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 imputable to a decline in quality in consumer purchase in the economy. Reuters reports that Kodak believes once the U.S. economy recovers, one-year revenue developing should increase 3% to 5%. The analysts at Motley Fool believe the line of reasoning in Eastman Kodak should show improvements, especially if the economies around the world rebound. I believe investors should custody until the economy recovers to invest in Eastman Kodak Company. I believe the events of family line 11 stool greatly squeeze the film industry. I think deal have not motive powered as much and thus have not taken as many pictures since then which has hurt the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a wise prize because the stock will increase in value as more mountain begin to travel and take pictures again.If you want to get a full essay, order of battle it on our website:
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