Business Problem

In God we trust, all others must bring data W. Edwards Deming Background: Outdoor advertising has become an integral participation of our lives and its unwieldy to imagine a stretch of driving without a billboard or a bus attend / shelter without any companys advert on it. What was purview of movie posters alone a couple of decades back, straight off has Corporate from e precise sector and of every size competing for a passer bys attention via outdoor advertising. season over the years, the bill boards may have become bigger, flashier and louder, the cognition behind the effectiveness and impact of the outdoor media on the get across version line of a ccap satisfactory is not honesty understood. Does the ad reach right customers, grab enough attention, results in channel growth, is executed well, are most of the questions that industry has been grappling with for years. yield of Performance Data Services, incubated at CIIE IIM Ahmedabad, is trying to ans wer most of these questions and service the fragmented outdoor advertising Industry on a Pan-India basis. Using POPs data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed and shell RoI (Return on Investment).

PoPDS uses a blend of physical due patience and technology to bring innovative solutions for the media planners, brand managers and media and is a winner of the recently concluded Economic Times Power of Ideas initiative, and is intercept funded by the Department of Science & Technology, Govt. of India Problem Statement: In fiat to provide a reliable service t! o its clients, PoPDS submit to have a reliable database of billboards scattered across the country. in that location are about 50,000 billboards in top 50 mark - 1, Tier 2 and Tier - 3 cities of the India. possession of media billboards is exceedingly fragmented and dispersed making it extremely difficult to accumulate an organized database of the basic information about the billboards. The very personality of the business makes it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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