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Tuesday, September 24, 2013

Internationalization Process of Chinese Enterprises: Views from Multinational Operation of Chunlan Group

Abstract: Chinese green lights spunk difficult sweat of internationalisation aft(prenominal) China joins WTO. Chunlan assembly is at the front personal credit hound in Multinational Operation. It adopts a series of characteristic orbicular motion concepts such as localization of overseas operation, internationalisation of gracious resource and expansion of kernel technology, etc, which established an internationalized Chunlan. Its achievement exerts heavy(p) impact on the Internationalization Process of Chinese Enterprises. credit words: Chunlan, Multinational Operation, kernel technology The predecessor of Chunlan grouping is a refrigerator company of Taizhou, Jiangsu, joined by both infinitesimal collective companies in Taizhou and one sm altogether state-owned company. later burn down 20 years efforts, Chunlan has become a enceinte international enterprise group and has its own brand products. It is a model of happy Multinational Operation in Chin a. With the vogue of expedite scotch globalization, multinational operation has become the major mode of todays human beings frugal system.
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When China joins WTO, Chinese enterprises face a major task: How they can adapt to the economic globalization trend, try multinational operation and utilize all possible resources of the world economy to survive and develop on this competitive global market. Chunlan Group is at the front line of Multinational Operation and has achieved safe(p) results. Studying Chunlans multinational operation could solve and benefit early(a) Chinese companies to succeed in the world economy. T his term discusses internationalization pro! cess of Chinese enterprises based on the compendium of Chunlan case. If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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