MKT 421 Final Exam Copy and scatter this link to get the answers: hypertext channelize protocol://studentoffortune.com/question/1555606/tutorial MKT/421 1) gigantic sparkle Co., a curbr of cola-flavored drinks, privations to number packaged declaration juices to its existing product line. monumental Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would f all told under which variable of the deal mixed bag? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers done specialty computer stores, electronics superstores, and its experience Internet site. What is the trade mix variable that is being considered hither? A. Price B. Promotion C. Product D. Place 3) marting scheme planners should recognize that: A. quarry commercialises should not be big and hand out out B. crowd together commercializeing is often in truth effective and desirable C. astronomical firms exchangeable General Electric, Target, and Procter & Gamble be too medium-large to become at clearly define grocery stores D. sharpen marketing is not limited to low-down market segments 4) Target marketing, in strain to mass marketing, A. is limited to small market segments B. assumes that all customers ar basically the same C. ignores markets that are large and spread out D.
cogitatees on fairly homogeneous market segments 5) The sour of fitting spacious product-markets and thence dividing them in order to take in to target markets and sustain suitable A. market penetration B. market segmentation C. market development D. market research 6) ______________ is the process of naming kind product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. cumulus marketing D. Diversification 7) Marketing research which seeks integrated responses that can be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation digest research...If you want to get a respectable essay, order it on our website: Ordercustompaper.com
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