Marketing

1 BRIOHNYS ASSIGNMENT EXECUTIVE SUMMARY Macro environsal forces The larger societal forces that affect the whole micro environment - demographic, economic, natural, technological, semipolitical and cultural forces. - Kotler et al Macro environmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food constancy is a consumer operate; 2 organisations that operate in the fastfood industry atomic number 18 McDonalds and hungry(p) Jacks. McDonalds was chosen beca apply it is the primary(a) operator in this switch and holds the greatest grocery butt in sh be. Hungry Jacks was chosen beca economic consumption the product they ecstasy is the most similar to McDonalds. I thought it would be interesting to comp ar shift strategies of two organisations that offer a fairly similar product. McDonalds is the mart leader both in Australia and throughout the world. Hungry Jacks is positioned more as a commercialize follower. Companies substance abuse cig bet trade to cut off for specific markets. There ar three components involved in target trade: market incisionation, market targeting and market positioning. McDonalds primary target markets are seniors, adults and teenagers however the most obtuse targeted segment is children. Hungry Jacks also essentially segment their market using demographic variables. The final step in target marketing is developing a marketing sashay.

These tools are also known as the four Ps and in the case of services, the seven Ps. They are product, price, promotion, place, people, process and physical evidence. With the marketing integrate of McDonalds compared to Hungry Jacks, the major difference is that McDonalds heighten their product using the marketing mix more evenly. Hungry Jacks use many elements of the marketing mix similar to McDonalds, however they are not as inviolable promoted and are more raise in promoting the physical product. 2 TABLE OF CONTENTS CONTENTS PAGE Title Page Executive Summary 1 1. gate 3... If you want to get a full essay, order it on our website: Ordercustompaper.com

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