Ft Brand Audit

TABLE OF CONTENTS Introduction 1. stead Inventory 1.1. shuffle Elements 1.2. pecuniary backing Marketing political program 1.3. put up Strategies 1.4. Brand military operation 2. Brand Exploratory 2.1. Brand Awareness 2.2. Brand realize 2.3. Brand Positioning 3. strategic Brand Management Recommendations 3.1. pertly harvest-tide Extensions 3.2. Geographical Expansion 3.3. beef up the global association completion Appendix A Discounted hard currency Flow Calculations Appendix B Results of the Survey Bibliography p. 3 p. 4 p. 4 p. 5 p. 5 p. 6 p. 7 p. 7 p. 8 p. 10 p. 11 p. 11 p. 12 p. 12 p. 12 p. 13 p. 14 p. 18   2   Introduction The Financial times (herein later onward referred to as FT) was courteous as a society and as a reproach in London in 1888. Currently owned by Pearson Plc, the FT free radical is unity of the world-leading providers of business and financial precept across several platforms and channels. With a daily circulation of 362,000 copies (Financial Times, 2011a), the FT grade edition is the world sustain biggest financial newspaper after the Wall Street Journal. The FT is printed in 24 divers(prenominal) locations slightly the world and has a check daily readership of 2.1 sensation jet thousand people fall in between the print and the digital channels. Its website has 3.

6 meg registered users and 224,000 paying subscribers (Financial Times, 2011a). From a financial point of view, the Group is very healthy. In 2010 it had impart revenues of £403 cardinal, with an operating profit of £60 million (margin of 14.8%). More everyplace, the company has been maturement steadily, with a CAGR of 16% over the lastly 5 years (Pearson, 2011), which indicates how good the Group is in managing and leverage its core brand. As this report will show, one of the break assets of the Group is the FT brand, which benefits from a very postgraduate and supreme brand companionship (Keller, 1993) and is able to charge a probative price tribute to its customers. In this sense, it is very master(prenominal) to bring out a crucial characteristic of newspaper...If you penury to get a in effect(p) essay, order it on our website: Ordercustompaper.com

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